The LEGO Group to Donate 1.5 Million LEGO Sets With Build To Give
Photos used with permission. ©2021 The LEGO Group.
Now in its fifth year, the LEGO Group launches its Build To Give initiative as part of the Rebuild the World campaign. This is just in time for the start of the 2021 holiday season. This initiative seeks to give children in need the joy of play.
To participate, families should use their LEGO bricks and build a star together, however they like! After the star is built, it should be shared on social media using the hashtag #BuildToGive. For all stars shared before the end of December, the LEGO Group will donate a LEGO set to a child in need, up to 1.5 million sets. The sets will be donated to children in 29 countries throughout the world.
…This year will be our biggest [donation] to date, as we aim to share the gift of LEGO play with 1.5 million children and hope that everyone from little builders to expert ones have some festive fun building stars while taking pride in the fact they are helping to make a difference.”
– Kathrine Kirk Muff, Vice President of Social Responsibility at the LEGO Group
Check out this campaign poster below! It also includes some really great build ideas.
Additionally, here are some simple instructions on how to build a LEGO star. This is a great build to be able to customize. Or even better, come up with one on your own! This would be a really fun holiday activity to do as a family.
Rebuild the World
Launching along with the Build to Give initiative is the LEGO Group’s new Holiday Campaign. A fun new video shows how children can creatively solve problems such as scaring away LEGO Star Wars Stormtroopers with bees!
Furthermore, the Rebuild the World Campaign shows the importance of Learning Through Play. Click on this link to learn more about The LEGO Foundation’s new website! Other inspiring activities include the LEGO Group and Yinka Ilori collaborating on the ‘Launderette of Dreams’ in London. Additionally, don’t miss our full coverage of the 2021 Rebuild the World Campaign which tells the story of a knight who needs help!
Are you planning on building a LEGO star with your family for #BuildToGive? Let us know in the comments below and share a picture with us!
