The LEGO Holiday Truck Tour 2021 is now live! Visit the truck when it comes to a city near you to Rebuild the Holiday Magic. The LEGO Holiday Truck will tour select cities in the US during November and December. It is a family friendly, COVID-safe experience. The goal is to spread holiday magic and promote creativity through building. To help accomplish this, the LEGO Holiday Truck will be giving away small LEGO gifts and and a special offer coupon to use at a physical LEGO Store location.

LEGO Holiday Truck Tour Schedule

The tour will take place from November 15, 2021 through December 19, 2021. Make sure to follow the tour schedule for the latest updates and the exact locations. Let’s take a look at the current schedule below.

• Boston: November 15 – November 16
• New York: November 17
• Charlotte: November 26 – November 28
• Miami: December 3 – December 5
• Los Angeles: December 11 – December 13
• San Francisco: December 17 – December 19

Build to Give

During the tour, as part of the LEGO Group’s #BuildToGive campaign, they will be donating LEGO sets to several Ronald McDonald House Charities (RMHC) Chapters. This is in addition to giving away LEGO minibuilds to the communities throughout the tour.

The Build to Give initiative is part of the Rebuild the World campaign. You can participate yourself as well by building a LEGO star and sharing it on social media using the hashtag #BuildToGive. For every star shared by the end of December 2021, the LEGO Group will donate a LEGO set. The LEGO Group has pledged to donate up to 1.5 million LEGO sets this holiday season.

LEGO Holiday Truck Tour Shopping Spree

During the truck tour (November 15 – December 19), you can enter to win a $500 LEGO Shopping Spree. Simply visit the website and register to win! Only one entry per person is allowed. You can win one of seven $500 LEGO gift cards which you can use for purchases on LEGO.com or from LEGO stores. No purchase is necessary to participate.

Will you be visiting the LEGO Holiday Truck? Let us know in the comments!

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The LEGO Group’s “The Brick-Changer” float is returning to the Macy’s Thanksgiving Day Parade 2021. Since 2019, this three-story tall float is definitely the delight of LEGO fans during the Parade. Sitting atop the float is the “Brick-changer.” This magical creature, created from the mind of a child, is part turkey, part dragon. She uses her creativity to change the surrounding landscape from dull monochrome to vibrant color. Her tail also functions as a crane, which helps LEGO bricks and children’s imaginations reach new heights.

This float serves as a reminder to families of how the LEGO Group is able to inspire children to Rebuild the World using their creativity and imagination. Whether through their Learning through Play website, their new Holiday campaign, or Build to Give program, the LEGO Group continues to inspire play and promote important life skills for generations of children.

Take a look at this amazing float below!

The Free Build Team will join the Brick-changer creature on the float. They help to rebuild the gray and white landscape and fill it with color. If this float were really a LEGO set, it would be composed of about 2,000 real LEGO pieces. This year Zoe Wees will be the performer on the float.

What do you think about the LEGO Brick-Changer float? This is the third year in a row that the same float will be used. However, I like the premise of how you can use creativity, imagination, and problem-solving to change a drab world into a more vibrant and colorful one.

The Macy’s Thanksgiving Day Parade is live from New York City from 9am to Noon on Thursday, November 25th. You can watch it on TV on NBC. Will you be watching? Let us know your thoughts in the comments below!

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Now in its fifth year, the LEGO Group launches its Build To Give initiative as part of the Rebuild the World campaign. This is just in time for the start of the 2021 holiday season. This initiative seeks to give children in need the joy of play.

To participate, families should use their LEGO bricks and build a star together, however they like! After the star is built, it should be shared on social media using the hashtag #BuildToGive. For all stars shared before the end of December, the LEGO Group will donate a LEGO set to a child in need, up to 1.5 million sets. The sets will be donated to children in 29 countries throughout the world.

…This year will be our biggest [donation] to date, as we aim to share the gift of LEGO play with 1.5 million children and hope that everyone from little builders to expert ones have some festive fun building stars while taking pride in the fact they are helping to make a difference.”

– Kathrine Kirk Muff, Vice President of Social Responsibility at the LEGO Group

Check out this campaign poster below! It also includes some really great build ideas.

Additionally, here are some simple instructions on how to build a LEGO star. This is a great build to be able to customize. Or even better, come up with one on your own! This would be a really fun holiday activity to do as a family.

Rebuild the World

Launching along with the Build to Give initiative is the LEGO Group’s new Holiday Campaign. A fun new video shows how children can creatively solve problems such as scaring away LEGO Star Wars Stormtroopers with bees!

Furthermore, the Rebuild the World Campaign shows the importance of Learning Through Play. Click on this link to learn more about The LEGO Foundation’s new website! Other inspiring activities include the LEGO Group and Yinka Ilori collaborating on the ‘Launderette of Dreams’ in London. Additionally, don’t miss our full coverage of the 2021 Rebuild the World Campaign which tells the story of a knight who needs help!

Are you planning on building a LEGO star with your family for #BuildToGive? Let us know in the comments below and share a picture with us!

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A fun new LEGO Holiday Campaign launches that explores how children can Rebuild the World with the power of their creativity and imagination. Set to the music of Queen’s ‘Don’t Stop Me Now’, this film shows how problems can be solved and issues can be overcome. This is a new global campaign that will run on TV, digital, Spotify, Snapchat, out of home, social, e-commerce, and also in LEGO stores.

As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities….

– Julia Goldin, Chief Product and Marketing Officer at the LEGO Group

LEGO Holiday Campaign

You can take a look at the full video here:

There are some really great scenes in this film which we will explore further below. It is a lot of fun to pause the video to see what LEGO sets you can identify and what hidden Easter Eggs you can find!

My favorite scene has to be these awesome LEGO Star Wars Stormtroopers. They are trying to cause havoc but are chased away by brick-built killer bees! I like how this scene shows that you can combine different LEGO themes creatively for even more fun!

Another great scene is this firefighter Dragon. Instead of blowing fire, he blows water to help the castle! He also has a great firefighter outfit on.

Wouldn’t it be cool to ride around in a Ferris wheel in your car? Instead of using all buckets, check out the car on the right! Can you identify this LEGO set?

This scene shows how LEGO DOTS can make a set of armor for the cactus. Now, the balloon animals can play around them without fear of getting popped!

The last great scene is this amazing Space Rocket launch. There are definitely some cool Easter Eggs to spot in the background and on top of the launch pad!

#BuildToGive

In addition to the holiday campaign, the LEGO Group is simultaneously running the #BuildToGive initiative. In its fifth year, the #BuildToGive initiative asks families to come together to help other children in need. You can build a star and share it on social media or LEGO Life. Use the hashtag #BuildToGive before the end of December and the LEGO Group will donate a LEGO set to a child in need. Up to 1.5 million sets will be donated. Check out the Build to Give page for more information.

Rebuild the World

The #BuildToGive program and this new holiday campaign are a part of the LEGO Group’s overall Rebuild the World objective. For more information, check out the following articles:

• 2021 Rebuild the World Campaign and the story of The Damp Knight
• LEGO Group and Yinka Ilori Present the ‘Launderette of Dreams’ in London
• The LEGO Foundation Launches New Website ‘Learning Through Play’

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The LEGO Foundation has launched a new website, Learning Through Play. The site seeks to promote play in children throughout the world. It does this by providing education, activity ideas, research, news, and highlighting individual stories. Further, the site includes four main sections: Why Play, Let’s Play, How We Play, and About.

Why Play?

The Why Play section of the Learning Through Play website provides the educational background of why play is important for children. Specifically, this section focuses on five skills that children can learn through play:

• Physical Skills: Playing games, sports, and other activities that build gross and fine motor skills.
• Social Skills: Working together with friends and family builds skills such as listening, problem solving, and empathy.
• Emotional Skills: Playing helps children recognize emotions in themselves and others.
• Cognitive Skills: How to improve concentration, memory, and reasoning through play.
• Creative Skills: Using imaginative thinking to solve problems in new ways

Let’s Play

The Let’s Play section of the Learning Through Play website provides fun and inexpensive activity ideas. Many of these activities only require items that you likely already have throughout your home. Others can be performed with LEGO bricks, but many of the activities do not require them. Each activity comes with a video explanation and picture instructions. Additionally, you can sort the activity list by age, duration, number of people, location (indoor or outdoor), and materials required.

How We Play

The How We Play section is an easy way to keep up with The LEGO Foundation’s most recent news, research, projections, and opinion pieces.

About The LEGO Foundation

In this section, you can read more about The LEGO Foundation and how they are promoting play in children throughout the world.

The website is a one-stop shop for everything you need to know about play! From learning why play is important, providing free activities, and promoting future research, The LEGO Foundation has created an amazing resource. Only a small portion of the site includes or requires LEGO bricks, which speaks to the website’s main mission of promoting play in any form. Furthermore, this site fits in well with the LEGO Group’s Rebuild the World initiative.

As a parent, it is great to learn about all of the benefits and skills that my child is learning through play. We definitely love to build with LEGO bricks, but will have to try out some of these other activities too!

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The LEGO Group and Yinka Ilori have teamed up for the Launderette of Dreams. This is a free and interactive art instillation in London, which is only available for a limited time.

Using over 200,000 LEGO bricks, Ilori transforms a laundromat into a vibrant, playful, and colorful experience. Ilori drew on his experience of visiting his local launderette as a child in London. Additionally, he gained inspiration from students at his former primary school, St Jude & St Paul’s C of E. The students provided wonderful ideas of how to Rebuild the Word and transform the launderette with LEGO bricks.

The designs include interactive experiences, such as hopscotch tracks, kaleidoscope laundry drums, LEGO vending machines, and mural walls.

A giant mural wall allows visitors to build and rebuild it. The goal is to work together to create your own designs!

LEGO tables allow for another interactive play and build experience.

These LEGO washing machines are so unique and unlike anything we have seen before!

These kaleidoscope laundry drums would look so incredible spinning around.

The Launderette of Dreams is open to the public from October 28 to November 6, 2021 in London. I wish it was here in the US! Make sure to share this post with your friends from the UK, because this is something they won’t want to miss!

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The LEGO Group has reimagined its Rebuild the World Campaign for 2021. This global campaign shows how children are expert creative problem solvers, and what can happen when people come together to solve difficult situations.

The story for this year is The Damp Knight’s Tale. It features a Knight who attempts to cross a river to help his friend, the bear, who is trying to play on a see saw. The local town is sympathetic to the knight’s plight, and attempts to help him in many different and unique ways. Finally a solution is found, and it is revealed that this story has been created and told by a group of children creatively playing with LEGO!

This short film is very interesting because of all the Easter Eggs hidden throughout. Check out this screenshot which shows many fun details and nods to different sets! How many different things can you identify?

LEGO Rebuild the World Campaign: The Damp Knight’s Tale

Keep on the lookout for even more details while you watch the full film below from the LEGO YouTube Channel!

LEGO play allows for children to build anything their imagination can dream up! They can learn skills of trial and error, creative thinking, and problem solving. Below are some pictures of the campaign’s visual stories that demonstrate the power of solving problems with creativity and imagination.

LEGO Rebuild the World Campaign: Visual Stories

The visual on the left shows a lawnmower that instead of cutting grass, leaves flowers growing in its path! On the right, this visual shows a beekeeper and bee able to reunite because of a built bridge!

Here, the visual on the left shows how a pig wants to see eye to eye with his friend the giraffe. This problem is easily solved by adding bricks to the pig’s feet to make her taller! The visual on the right shows how a turtle wants to swim faster, so a turbine is added to his back!

Finally, this last visual shows how a hippo wants to fly up in the sky with his bird friends. By adding wings to his back, he can take flight!

According to the LEGO Play Well Study 2020, the top 5 skills that parents feel are most important to their child’s future success and wellbeing are confidence, resilience, communication, problem-solving and decision making.

The LEGO Group

As a parent, I love that LEGO helps my child accomplish these goals.

What do you think of the new Rebuild the World Campaign? Let us know in the comments below! Don’t forget to check out our other LEGO News stories!

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