New LEGO Holiday Campaign Launches With Stormtroopers and Dragons
Photos used with permission. ©2021 The LEGO Group.
A fun new LEGO Holiday Campaign launches that explores how children can Rebuild the World with the power of their creativity and imagination. Set to the music of Queen’s ‘Don’t Stop Me Now’, this film shows how problems can be solved and issues can be overcome. This is a new global campaign that will run on TV, digital, Spotify, Snapchat, out of home, social, e-commerce, and also in LEGO stores.
As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities….
– Julia Goldin, Chief Product and Marketing Officer at the LEGO Group
LEGO Holiday Campaign
You can take a look at the full video here:
There are some really great scenes in this film which we will explore further below. It is a lot of fun to pause the video to see what LEGO sets you can identify and what hidden Easter Eggs you can find!
My favorite scene has to be these awesome LEGO Star Wars Stormtroopers. They are trying to cause havoc but are chased away by brick-built killer bees! I like how this scene shows that you can combine different LEGO themes creatively for even more fun!
Another great scene is this firefighter Dragon. Instead of blowing fire, he blows water to help the castle! He also has a great firefighter outfit on.
Wouldn’t it be cool to ride around in a Ferris wheel in your car? Instead of using all buckets, check out the car on the right! Can you identify this LEGO set?
This scene shows how LEGO DOTS can make a set of armor for the cactus. Now, the balloon animals can play around them without fear of getting popped!
The last great scene is this amazing Space Rocket launch. There are definitely some cool Easter Eggs to spot in the background and on top of the launch pad!
#BuildToGive
In addition to the holiday campaign, the LEGO Group is simultaneously running the #BuildToGive initiative. In its fifth year, the #BuildToGive initiative asks families to come together to help other children in need. You can build a star and share it on social media or LEGO Life. Use the hashtag #BuildToGive before the end of December and the LEGO Group will donate a LEGO set to a child in need. Up to 1.5 million sets will be donated. Check out the Build to Give page for more information.
Rebuild the World
The #BuildToGive program and this new holiday campaign are a part of the LEGO Group’s overall Rebuild the World objective. For more information, check out the following articles:
- 2021 Rebuild the World Campaign and the story of The Damp Knight
- LEGO Group and Yinka Ilori Present the ‘Launderette of Dreams’ in London
- The LEGO Foundation Launches New Website ‘Learning Through Play’
