The LEGO Group Unveils Top Performing Themes for 1H 2021
Photos used with permission. ©2021 The LEGO Group.
This week, the LEGO Group released their first half earnings for 2021. This impressive report also mentions the top performing themes during this time period. Revenue and consumer sales grew substantially. For example, consumer sales growth was in double digits for all market groups. It is interesting to take a look at what product lines contributed to that growth.
What are the Top LEGO Themes for 1H 2021?
According to The LEGO Group, the top-performing themes for the first half of 2021 include LEGO City, LEGO Star Wars, LEGO Harry Potter, LEGO Creator Expert and LEGO Technic. Are any of your favorites mentioned?
Closer Look at the 2021 Top LEGO Themes
Let’s take a closer look at each of these themes. The LEGO Group did not say which sets in these themes were the most popular in the first half of 2021, but we can take an educated guess by looking at the LEGO Bestsellers on Amazon! We will list the best performing themes and then look at some corresponding best selling sets! Let’s see if we can figure out why these themes are in the Top 5!
1. LEGO City
It is not that surprising that LEGO City is the most popular theme! Check out two of the bestselling sets from the LEGO City Mars Exploration line.
LEGO 60228 Deep Space Rocket and Launch Control
LEGO 60226 Mars Research Shuttle
2. LEGO Star Wars
The iconic LEGO Star Wars is such an exciting theme. Your favorite characters, places, and ships from across the galaxy come together for inspiring and fun builds. It is not that unusual to see it listed as the number two theme! These best selling sets below are likely part of the reason why!
LEGO 75292 The Razor Crest
LEGO 75318 The Child
3. LEGO Technic
In third place, LEGO Technic builds provide an extra challenge for those with experience. Take a look at both of these best selling sets below to see why!
LEGO 42115 Lamborghini Sián FKP 37
LEGO 42083 Bugatti Chiron
4. LEGO Creator Expert
The fourth most popular theme is LEGO Creator Expert. These sets also provide a unique challenge for master builders. Two of the bestsellers are seen here!
LEGO 10266 NASA Apollo 11 Lunar Lander
LEGO 10273 Haunted House
5. LEGO Harry Potter
Rounding out the top five most popular themes of 2021 is LEGO Harry Potter! Fans of the books and films will love these builds with their favorite characters. These Hogwarts Moments sets are bestsellers! If you love Harry Potter, make sure to take our LEGO Harry Potter Quiz to find out what minifig you are!
LEGO 76384 Hogwarts Moment: Herbology Class
LEGO 76383 Hogwarts Moment: Potions Class
This report was definitely interesting and combining it with the Amazon Bestsellers data we can gain some insight into these great performing LEGO themes.
