New LEGO Rebuild the World Campaign for 2021
Photos used with permission. ©2021 The LEGO Group.
The LEGO Group has reimagined its Rebuild the World Campaign for 2021. This global campaign shows how children are expert creative problem solvers, and what can happen when people come together to solve difficult situations.
The story for this year is The Damp Knight’s Tale. It features a Knight who attempts to cross a river to help his friend, the bear, who is trying to play on a see saw. The local town is sympathetic to the knight’s plight, and attempts to help him in many different and unique ways. Finally a solution is found, and it is revealed that this story has been created and told by a group of children creatively playing with LEGO!
This short film is very interesting because of all the Easter Eggs hidden throughout. Check out this screenshot which shows many fun details and nods to different sets! How many different things can you identify?
LEGO Rebuild the World Campaign: The Damp Knight’s Tale
Keep on the lookout for even more details while you watch the full film below from the LEGO YouTube Channel!
LEGO play allows for children to build anything their imagination can dream up! They can learn skills of trial and error, creative thinking, and problem solving. Below are some pictures of the campaign’s visual stories that demonstrate the power of solving problems with creativity and imagination.
LEGO Rebuild the World Campaign: Visual Stories
The visual on the left shows a lawnmower that instead of cutting grass, leaves flowers growing in its path! On the right, this visual shows a beekeeper and bee able to reunite because of a built bridge!
Here, the visual on the left shows how a pig wants to see eye to eye with his friend the giraffe. This problem is easily solved by adding bricks to the pig’s feet to make her taller! The visual on the right shows how a turtle wants to swim faster, so a turbine is added to his back!
Finally, this last visual shows how a hippo wants to fly up in the sky with his bird friends. By adding wings to his back, he can take flight!
According to the LEGO Play Well Study 2020, the top 5 skills that parents feel are most important to their child’s future success and wellbeing are confidence, resilience, communication, problem-solving and decision making.
The LEGO Group
As a parent, I love that LEGO helps my child accomplish these goals.
What do you think of the new Rebuild the World Campaign? Let us know in the comments below! Don’t forget to check out our other LEGO News stories!
